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Live Music Matters

Key Points

1.  Live music makes you feel … ALIVE!

2. COVID Shutdown

3. #ForTheLoveOfLIVE needs your voice


1 – Live Music Makes You Feel … Alive!

Do you miss live music?  Do you miss attending concerts surrounded by people who love the energy and excitement that live music brings as much as you do?

Anyone who has been to a concert knows that you don’t just “hear” the music – you *feel* it!

Musicians know this because it is in their nature to tap into their emotions to find the words to describe shared human experiences.  The truer an artist is to their own feelings, the better the connection they make with their fans.  The fans will feel what an artist feels when they write from their heart and not their head.

In my last blog, I talked about “mere-exposure”, a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Perhaps there is a type of “empathy-exposure” phenomenon when people share feelings.  Kind of like empathy but leaning more towards a wider range of emotions that includes joy, happiness, excitement.

If you are a fan, you hear the music. You watch the action on stage. You marvel at the lighting & special effects. And further, you immerse yourself into a total sensorial experience that allows you to suspend your daily life for a few hours.

Plus you experience camaraderie, socialization which might also include eating, drinking, crying, laughing, singing – all of you in the audience riveted to the artist(s) on stage.

So there is a reason that listening to your favourite song at home or in your car is still not the same as hearing your favourite artist perform live in a sea of people who also love that artist and their music as much as you do.



2 – Covid Shutdown

Live music was among the first industries to shut down when COVID-19 hit and it will be among the last to reopen. Furthermore, 72,000 Canadians whose livelihood depended on concerts & gigs were thrown out of work when everything shut down.

Live music was the largest single driver of the music industry. In the fall of 2019, global revenues were projected to reach $29 billion US dollars by 2023.

The biggest driver of the #ForTheLoveOfLIVE is the Canadian Live Music Association who have been advocating to governments at all levels for financial assistance to live music artists and their support system.


“The Canadian Live Music Association (CLMA) represents the stages upon which our artists stand, both indoors and out, and the supply chain that surrounds them – we are behind the people behind live music. From small venues to Canada’s large-scale concerts, arenas and festivals, to performing arts centres, talent agents, artist managers, suppliers and others.

Canadians are simply not all experiencing this pandemic in the same way. Our sector, like others hardest hit, has been crushed under the weight of the pandemic. We know live music will be back, but to what degree remains unknown.”

READ MORE: Canadian Live Music Association


“Artists, and emerging artists especially, depend on live performances
to develop their craft, generate a following, and gain income.”

Miranda Mulholland, artist and Chair of Music Canada’s Advisory Council.


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3 – #ForTheLoveOfLIVE Needs Your Voice

Whether you are an artist, work behind the scenes in the music industry or you are a lover of music, you can support the #ForTheLoveOfLIVE campaign by sharing your fave concert moment or best musical memory or simply share your thoughts on why live music matters in your life.



My prediction is that once live music comes back to life, people are going to stream to concerts in droves and the music industry will bounce back faster than we might think.  But for now, there is a long road to recovery so everyone can do their part by raise their voice in support of live music because live music matters.






musician support services


JAMS Canada (Jeanette Arsenault Music Services) has set out her mission:  “Helping Musicians Help Themselves” by offering consulting, resources & administrative support services.

Jeanette has over 30 years of experience as a singer/songwriter/performing/recording artist.  She has independently released 8 albums, performed for the Canadian Olympic Team in Salt Lake City (2002) & again in Athens Greece (2004) and also opened the 37th World Congress of the Business & Professional Women International (BPW, 2011) and has produced/organized/performed in numerous benefit concerts/fundraisers/variety shows,

JAMS Canada can help you focus on what you want most

More gigs More fans More money

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Founder’s Story

Some contributors also responded with videos – please subscribe to our JAMS Canada YouTube channel: