Note: this interview was updated April 2024.
Welcome to the thirtieth instalment of Monday #MusicMatters as part of the JAMS Canada PRO Series – “Here’s What I Know”.
We caught up with Kerry Ramsay, Founder of Infopreneur Launchpad .
How did you come up with the concept of Infopreneur Launchpad? Why is it important to you?
I’ve been working closely with women-identifying creatives and entrepreneurs for nearly 20 years to help them build their brands and businesses. These women are all highly skilled and knowledgeable in their area of expertise, and many are ready to make the shift from selling what they DO to selling what they KNOW.
This is what’s known as an infopreneur: someone who earns a living by sharing her knowledge and expertise as it relates to her niche market
Many of the women I coach are looking to become full-time speakers, trainers and authors, while others are simply looking to add new revenue streams, such as speaking and training, to their existing profit structure.
I’m passionate about helping women discover the freedom that comes with being an inforpreneur, including reduced overhead costs, no surplus inventory and a larger potential audience— not to mention the ability to work remotely from anywhere in the world!
What other projects are you working on?
I also spearhead the Fresh Idea Collective based in Stratford, Ontario where I host monthly events for women who are launching, growing or scaling their businesses. This is a hyperlocal project that lights me up! I enjoy connecting with women, both in-person and online, and creating a community where everyone feels seen and supported.
My other passion project is my role as the Project Manager for the WE-CAN Project led by Queen’s University. WE-CAN stands for Women Entrepreneurs Can! Our goal is to inspire and empower existing and aspiring women-identifying entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.
What marketing and promotion tips can you share with musicians that they could apply to their music business?
My biggest piece of marketing advice is to focus on building a community of people who care about what you do and the impact it has on the world. Social media offers some amazing tools, like Facebook groups, where followers can become engaged and involved in your work. But it does require a lot of time and effort. Think about how you can offer value to others, and they will be forever grateful. Whether it’s offering a free tutorial, tip sheet or behind-the-scenes look at your work, humans want to buy from other humans. They don’t buy from logos and they don’t buy from companies. So don’t be afraid to show your face as often as you can! Be an honest human who is genuinely interested in other people, and you’ll build the connections you need to propel your art and business forward.
What is your best advice for women in business?
Surround yourself with like-minded individuals who will cheer you on, hear you out and lift you up. Since building my own community entrepreneurs (and infopreneurs), I’ve never achieved greater levels of success. Not only does my community provide me with endless contacts through a diverse network of professionals and subject matter specialists, it also helps me feel less isolated when it comes to the projects I’m working on. Being a business owner can be a super-lonely experience for all of us. There’s so much decision-making to be made on a daily basis. Becoming a part of a local business networking group, a professional association or a mastermind can help you gain traction and move forward, even during these challenging times.
ABOUT Kerry Ramsay
Kerry Ramsay is a serial entrepreneur who has owned both online and bricks-and-mortar businesses. She is currently the Founder of Infopreneur Launchpad as well as the Fresh Idea Collective. She is also the Project Manager for the WE-CAN Project led by Queen’s University which equips and empowers women to succeed in starting and growing their own businesses. She and her family live in Stratford, Ontario.
Find out more on Instagram at @InfopreneurLaunchpad, @FreshIdeaCollective and @WECANQueensU. She can also be found on LinkedIn.
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JAMS Canada (Jeanette Arsenault Music Services) has set out her mission: “Helping Musicians Help Themselves” by offering consulting, resources & administrative support services.
Jeanette has over 30 years of experience as a singer/songwriter/performing/recording artist. She has independently released 8 albums, performed for the Canadian Olympic Team in Salt Lake City (2002) & again in Athens Greece (2004) and also opened the 37th World Congress of the Business & Professional Women International (BPW, 2011) and has produced / organized / performed in numerous benefit concerts/fundraisers/variety shows,
JAMS Canada can help you focus on what you want most – more gigs, more fans, more money.
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